THE STREETWEAR BRAND CHAMPIONING URBAN CULTURE: BORN X RAISED

The Streetwear Brand Championing Urban Culture: Born X Raised

The Streetwear Brand Championing Urban Culture: Born X Raised

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Founded 2013 in Los Angeles, Born X Raised has become a pioneer in authentic streetwear. Driven by a passion for urban art and a dedication to hometown pride, the brand authentically captures the spirit of LA through its bold designs. Nine years later, Born X Raised continues pushing boundaries and representing underrepresented voices.

What Makes Born X Raised Unique


  • Underground Roots: Founders Spanto and 2Tone organically tagged the streets of Venice Beach, giving Born X Raised genuine street cred.

  • Focus on Community: Besides stunning clothes, BXR supports local causes and artists and spotlights diverse stories.

  • Cutting-Edge Graphics: Eye-catching prints champion graffiti artists while traditional symbols represent LA's diversity.

  • Quality Materials: Hoodies, tees, and more premium cotton are used with care for comfort and longevity.

  • Limited Drops: Collabs and collections maintain exclusivity through limited production runs.


Today, Born X Raised has reached global fans while staying true to its roots. Here's a closer look at some of their most celebrated pieces.

Top Pieces in the Born X Raised Lineup

Hoodies: Fan favourites in classic and bold colours with large front graphics for maximum street style points.

Tees: Soft cotton tees in graphic portraits and designs that true fans want to represent daily.

Shorts: Casual board shorts let legs breathe while making bold claims.

Snapbacks: Adjustable hats in clean designs pair with any outfit.

Sweatshirts: Warm pullovers and long sleeves wear well layered or alone.

Not to mention collaborations with legends like Stüssy amplifying each brand's best qualities. Every BXR piece is a wearable piece of urban art.

Representing Underground Artists

Born X Raised highlights artists traditionally overlooked by commissioning fresh designs. Recent collections elevated underground talents:

  • Mister Cartoon: Legendary tattoo artist added bold lettering to tees and pants.

  • Akes: Recognized graffiti artist lent colourfully detailed wildlife pieces.

  • Estevan Oriol: A famed photographer provided iconic shots of Venice Beach for print.

  • Sleepy Joe: Tattoo icon brought original illustrations of West Coast lowriders.


By working with culturally impactful creatives, Born X Raised organic roots grow deeper while introducing new artists to global fans. Representation is critical to their mission.

Focus on Community

While expanding its reach, Born X Raised remembers the streets that made it. The brand supports local youth programs and shelters through clothing donations and volunteer work.

Beyond compassion, BXR uplifts other hometown brands on its roster of California-made goods. It also highlights independent creators through materials like a limited skateboard-bearing collaborator, Blind's original graphic.

Most recently, BXR linked with NASCAR for a collection celebrating the city's diversity. Models reflected the full spectrum of urban LA style, and proceeds aided local causes. For Born X Raised, giving back enhances the fabric of the community itself.

Groundbreaking Collaborations

Born X Raised made waves in 2014 when it joined forces with legendary skate brand Vans for a capsule collection. The collection fused BXR's raw designs with Vans' subtle signatures on apparel and shoes.

A 2020 collaboration with Japanese juggernaut Carhartt WIP brought Born X Raised's boldness to rugged workwear reimagined. Eager fans waited hours for the highly-anticipated online drop.

But their most pivotal partnership arrived in 2022. A collection with the iconic label Stüssy blended both brands' iconic aesthetics to critical acclaim. It proved how far an independent LA brand had come by collaborating with one of streetwear's original titans.

Born X Raised spreads awareness through tasteful team-ups while learning from true OGs. Fans can't wait to see what's next.

Future Plans and Sustainability Efforts

As Born X Raised approaches its 10-year milestone, the brand looks toward expanding globally in a mindful manner. Recent initiatives focus on:

  • Sustainable fabrics: BXR will use recycled polyesters, organic cotton, and other eco-friendly materials by 2025.

  • Conservation efforts: Partnerships will highlight environmental charities alongside new designs.

  • Ethical manufacturing: Transparent sourcing and fair employment standards hold top priority.

  • Heritage Archive: An online catalogue preserves the brand's history and rising underground artists.


While success won't change its mission, Born X Raised will continue pushing limits and respecting the roots that nourish its growth. Authenticity and innovation go hand in hand as this champion of urban culture spreads positive vibes worldwide.

To experience Born X Raised's latest drops celebrating the hometown hustle, shop the entire collection now at BornXRaised. XYZ. The future is bright for this forward-thinking street brand.

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